Senior UX Designer with extensive experience in mobile and web design across PayPal’s Giving, Identity, Onboarding, and Financial Services. Expert in discovery, ideation, conceptual design, prototyping, and visual design.

Giving Experience in the PayPal App

As Lead Designer, I developed and iterated key features such as the Giving Hub and Home page recommendations. This hub enabled users to search for, donate to, and manage fundraisers and charities within the PayPal app, with web adaptations. My designs resulted in a 250% increase in first-time users, a 37% rise in total payment volume, and a 3.8% boost in end-to-end interactions.

Fundraising Solutions

I transformed the Donate Button into the comprehensive Donation Pages suite, addressing pain points with features like cover-the-fees, fundraising goals, and recurring donations. This resulted in $3.2 million raised from 5,700 merchants within six months. Post-transaction call-to-action experiments increased click-through rates by 10.5x for setting a favorite charity, and boosted recurring donations by 7.5%. Significant lifts were achieved in donate button creation (37%), campaign creation (36.5%), and link creation (6%).

Identity Management Design

Led design efforts for Identity projects including 2FA, Passwordless login, Mobile Identification, Fingerprint Login, One Time Passwords, and Trusted Device Login. Conducted usability tests and A/B experiments, achieving 51m confirmed mobile numbers, including 9m new. Enhanced OTP for Login increased conversion rates by 10bps, generating $800k in additional revenue.

Leadership & Team Building

Mentored team members, onboarded new designers, and facilitated weekly planning and review meetings. Managed Figma libraries, refined design processes, and drove innovation through design jams and strategic sessions. Enhanced cross-organization collaboration, supported marketing and strategy efforts, and influenced key UI patterns, boosting project visibility and effectiveness.

Led the design for Sparcade, a mobile gaming platform offering competitive versions of classic games like Pac-Man, Tetris, and Centipede for real money.

Collaborated with game designers and producers to create wireframes and specifications, aligning features with key metrics and business objectives.

Developed wireframes and interactive prototypes to explore design options, address potential issues, and communicate concepts effectively.

Coordinated with the User Insights team to plan and execute user testing sessions, ensuring actionable feedback was gathered.

Documented user testing outcomes, tracked issues and resolutions for future reference, and iterated on designs based on player feedback and evolving requirements.

Oversaw user interaction and experience for RockYou's top casual games on Facebook and mobile platforms.

Collaborated with engineers, producers, game designers, and artists to maintain and enhance game features during live operations.

Conducted research on mobile trends and presented best UX practices and methodologies to the team.

Developed and iterated on wireframes for new features, integrating assets into Flash.

Notable titles include Kitchen Scramble and Bingo Blingo.

Lead UI/UX Designer of Disney Social Mobile’s top performing social and mobile games.

Collaborated with engineers, producers, game designers, and artists throughout the game production cycle, from planning to live operations.

Researched social and mobile game trends to establish and update best practices and processes.

Designed intuitive and user-friendly interfaces, developed wireframes, and optimized information flow and architecture.

Authored user experience specifications to ensure accurate feature implementation.

Documented feature changes, A/B testing opportunities, and planned game enhancements.

Mentored and trained junior designers, managing the UI/UX team through all development phases.

Fostered a collaborative environment with open communication across the development team.

Mobile Titles: Kitchen Scramble, Alice in Wonderland: A New Champion, Disney's Gnome Village

Facebook Titles: Disney's Gnome Town, Disney's Hidden Cove, Big City Life, Mobster 2: Vendetta, Sorority Life

Part of in-house design team for an internet media platform and video search company.

• Managed multiple projects simultaneously to meet tight deadlines, including designing numerous web applications and marketing materials.

• Developed branding and identity for various company products, including logos, brochures, billboards, conference displays and postcards.

• Created email newsletter and announcement templates, quality checking for browser and email client compatibility.

• Coordinated with developers to create, optimize, and implement user interfaces for products and applications.

• Designed standard and blinkx specific mockups for third-party advertising proposals.