• Oversee major user testing and research projects from start to finish to build frameworks that will inform all future website design for an entire oncology business unit; identify patient and physician needs and provide holistic brand experiences.
• Demonstrate strength in synthesizing web analytics, heuristics, and user surveys to inform design decisions impacting user scenarios, navigation systems, and task flows. Responsible for creating and presenting UX deliverables (wireframes, workflows, prototypes) to key stakeholders
• Participate in the development of client KPI's related to UX performance; perform usability testing and monitor analytics to validate business needs and user goals.
• Adapted quickly and worked closely with EVP, Managing Director of Brand Experience to take on additional responsibility; recruited to participate in the NNG conference program, taking courses that focused on strategy and leadership