San Jose, California, United States
Post-purchase
• Drove $16.6M annual (TPV) revenue from 700M+ monthly users as the owner of Smart Receipts Emails & Transaction Push Notifications
• Boosted email CTR by 42% through content A/B testing & synthesized results to shape product strategy
• Leveraged AI-driven personalization to transform Smart Receipts into an ecosystem growth channel, integrating ML-powered recommendations, gamified rewards cues, and app re-engagement placements
• Expanded transaction push notifications to 100+ countries, driving a 14% increase in app logins
• Drove a 2% increase in app penetration, a core company growth KPI, by coordinating omni-channel placements (web, SMS, email, deep links) across multiple product owners & cross-functional team members
• Initiated and scoped a “Checkout Email Receipts” performance dashboard to replace manual reporting, enabling real-time KPI visibility during experimentation and self-service access for external stakeholders
• Integrated requirements from strategic partners (Amazon, Adobe, Netflix) into Post Purchase Notifications’ roadmap, ensured alignment with enterprise commitments and on-time delivery of key initiatives
• Led PayPal’s San Jose Unity Chapter, managed an 8-person board and $12K budget to advance gender equity through mentorship, events, and company-wide programming
