• Work closely with team leads to define product business requirements and produced comprehensive, detailed development documentation including functional requirements, site maps, process flows.

• Design and generated fully-interactive prototypes for mobile/web and click-throughs which were used for stakeholder presentations, mock-ups, as well as user-testing studies

• Re-design the UI and design patterns to align with Ticketmaster design system.

• Worked closely with the engineering team to develop the product iteratively to meet the user’s goal.

• Collaborate with cross-functional agile design/development teams.

• Worked closely with multidisciplinary UX team, engineering, and sales team to improve the software intuitively and streamline interfaces based on agile work process.

• Conducted contextual Inquiry, cognitive walkthrough, and usability testing to analyze existing Apex software for usability and learnability issues and provide recommendations for improvement.

• Overhauled Apex’s software by producing aesthetically rich user interface designs to align with established visual style guide and increase users’ satisfaction.

• Creating visual style guide to outline the elements with composing the initial brand.

• UX design, branding, visual, package design and art direction.

• Understand and advocate for the optimal user experience, from broad concepts to minute details.

• User analysis, profiling/grouping, personas, task analysis, wireframes, prototyping, usability testing.

• Produce sketches, wireframes and clickable prototypes for testing and illustration purposes.

• Provide production-level support for any UI design tweaks needed for development.

• Plan, execute and analyze usability tests for proposed designs and make recommendations for design updates/ changes based on feedback.