Creator Marketplace - Delivered an MVP to help businesses partner with a curated list of 80 top creators on Snapchat.

SMS Cost Management/Abuse Prevention - Partnered with Finance to negotiate discounted rates with vendors and with Engineering to optimize spend, these combined efforts resulted in lowering annual SMS spend by $25M; developed a defensive strategy to prevent an estimated $30M in fraudulent SMS spend during FY2023.

Streamlined Login - Shipped fixes to phone number input and removal of password reset step in forgot password flow during sign in; this reduced p50 time for flow completion from 1m to 30s and improved overall login rates by 1.2% to 94%.

Streamlined Sign-up - Identified opportunities to optimize the Phone page in the account creation flow which resulted in +25k incremental DAU and saved $1.4M in SMS verification costs.

Google Sign Up - Implemented Google One Tap on Android which boosted account sign-up success by 5% for this cohort (which accounted for ~15% of DNU) when compared to the standard sign-up flow (56%).

Username Recycling - Led an XFN-initiative to address a 12% drop in username suggestions by delivering a mechanism to recycle over 1 billion inactive usernames; this increased the sign-up flow success by 1% with no major regressions.

Android Memory Usage - Kickstarted a program which surfaced and prioritized memory leaks for Android Devs which reduced background memory usage at p90 from 95MB to 62MB.

iOS App Size Management - Implemented a new review process resulting in an approved increase to install size of approximately 5.8% YoY (+11.55 MB) keeping Snap near the 160MB baseline; below the 200MB app download threshold.

Growth - Responsible for initiating and tracking programs that empower stakeholders across Product, Engineering, and Ops to uncover and close the delta between the user experience in Snapchat’s core markets and its top priority growth markets.

Weekly Releases - Partnered with Release team to develop a strategy and milestones to shift to weekly releases, doubling Snap’s release cadence, and thus allowing the company to innovate while maintaining a high bar for quality.

Reported on customer bugs, app outages, and feedback trends as part of Snapchat’s Android App and Chat system rewrites. Prioritized top customer reported issues, worked with Product and Eng to resolve all Critical/High priority bugs ahead of these launches, and summarized progress in weekly updates to leadership.