Leading the design and development of many crucial and innovative components used on the demand side of Real-Time Bidding (RTB) such as: 1) a next-generation machine learning-based bid scoring and pricing engine for RTB, enhancing the accuracy and efficiency of bidding strategies; 2) an advanced bid-shading algorithm that optimized bid price while minimizing campaign cost; 3) a dynamic budget allocation algorithm that ensured optimal distribution of budget across different campaign objectives; and 4) machine learning-based pacing algorithms specifically tailored to inventory alignment, performance alignment and custom hourly pacing, improving budget pacing and performance.

OTT technology leader and developer, contributing over 50% of time to architecture, system design and coding, developing an over-the-top live linear streaming TV PaaS product · Built subscription video-on-demand content management system for video streaming used by hundreds of thousands of users around the world generating more than $4M/yr in revenue · Led technical response and system implementation in order to obtain video streaming rights for over 50 of the top Nielson ranked TV channels · Hired and led a near-shore team of front-end and back-end developers in Brazil. Led architecture and design of web/iOS/android/Chromecast/android TV/Roku/Samsung TV/Amazon TV applications · Created video streaming encoding/transcoding/packetization/delivery network and carried out infrastructure operations and strategy focusing on performance, reliability, security, and measurement · Consolidated over 100 physical servers in 4 datacenters · Transitioned API and web development pipeline to utilize a modern and cloud based build / test / deployment process · Automated management of all infrastructure using Ansible · Managed technical onboarding and operations of Akamai, Verizon Digital Media Services, Limelight, Fastly CDNs · Updated and built client / admin API interfaces in OpenAPI spec · Developed monitoring and alerting for all operations using such tools as InfluxDB, Grafana, statuspage, geckoboard, healthcheck, filebeat, ELK, statd, telegraf · Developed video streaming analytics tool using NoSQL database and data streams · Created business continuity plan and company operations handbook and runbooks allowing for smooth onboarding and exit of individuals

Led the technical creation, including architecture and development, of two products for the ENT (Ear, Nose and Throat) product line which led to over $25M/yr in sales and $3M/yr in profit · Transitioned maintenance of legacy software to an offshore team and managed product lifecycle · Led expansion of offshore development resources into next generation products and participated in project planning and management with team to bring products timely to market · Development of system requirements based on customer goals, product knowledge, and best practices in user-centered design · Design and implementation of desktop and web-based clinical applications in .NET C#/PHP/JS/C++/SQL for recording, reviewing, analyzing and reporting of exam studies consisting of 10-bit HD video, synchronized audio / data feeds · Created and maintained REST based API for web-based client using microservice architecture · Created and customized HL7 interfaces aligned with IHE recommendations for ENT products allowing for product integration with Hospital EMRs including Epic and Cerner at leading US facilities · Owned and maintained fully custom HL7 engine in Java 8 and enhanced functionality to support major new features and functionality.

Founded an Independent Consultancy focused on architecture, infrastructure and application development in the specialized areas of digital video streaming, medical and high-availability systems · converted to employee of principal client in 2009