Santa Clara, California, United States
Owned end-to-end development of revenue-critical features by building RESTful PHP/MySQL APIs, integrating Stripe, and developing React/Next.js frontends, delivering in a fast-paced startup with shifting priorities.
Led the migration from a legacy PHP website to a modern Next.js frontend using an incremental adoption strategy in order to minimize risk, ensure uninterrupted functionality, and gather early user feedback.
Implemented production infrastructure including Apache reverse proxy routing, CI/CD pipelines with CircleCI in a monorepo, and real-time deployment monitoring via New Relic, resulting in fast, reliable releases with minimal downtime.
Translated designs from Figma into responsive web pages using Next.js, styled with Tailwind CSS, and built with modular React components in Typescript, incrementally improving pages on a legacy website with SEO best practices and WCAG accessibility guidelines.
Integrated Stripe payments across onboarding, checkout, and webhook APIs in order to boost subscription conversion rates by 50% and enable management of $120K+ in annual recurring revenue.
Managed email subscriber lists and created email templates from design to send out targeted email campaigns to over 250,000 users, effectively advertising new features and promoting seasonal sales with an engagement rate of 30%+.