• Drove UX strategy and execution through collaborative partnerships with Product Managers and stakeholders.

• Designed user interfaces for high-impact mobile and web products (CoPilot, Route Reporter, AMS, & etc), serving a 1.75M+ user base.

• Orchestrated user research and usability testing, delivering actionable insights for product optimization and executing robust remote & in-field research.

• Implemented and maintained the Modus Design System, ensuring design consistency and development efficiency.

Designed and developed user interfaces (UI) for mobile and desktop applications (Lutron Designer and the mobile app) using industry-standard tools (Protopie & Figma).

Championed accessibility (A11Y) initiatives for the Visual Design team:

• Established a focus state standard for consistent user experience across platforms.

• Developed a workflow for ensuring text resizability and optimal screen responsiveness.

Enhanced team efficiency through design system development:

• Created a comprehensive Figma organization system for streamlined design asset management.

• Assembled an accessibility toolset to empower the team in crafting inclusive experiences.

• Built a motion design system with custom bezier curves, speed tokens, and documented use cases for consistent and efficient animation implementation.

Led the Mobile Design System development, ensuring a cohesive and user-friendly mobile experience.

Leveraged design skills to create impactful print and digital materials, encompassing web, social media, in-store signage (NY & Miami), packaging, presentations, and PR campaigns.

• Updated aspects of website, including hero sections, navigation, and theme updates.

• Enhanced product presentation through refreshed imagery.

Improved user experience for NLP software:

• Conducted user research to identify pain points and opportunities.

• Designed and iterated wireframes and prototypes based on user feedback.

• Collaborated with developers to implement the final design.

Website Redesign and Optimization:

• Successfully migrated company website from an unresponsive local server to Squarespace.

• Redesigned website pages using mockups and wireframes for improved user flow and click-through rate.

• Coordinated weekly marketing materials, including email campaigns, sales PDFs, and video

content to increase social media activity and brand awareness.

• Storyboarded and produced educational content for company Youtube channel.

• Prepared analytical reports on website and social media using Google Analytics.