• Lead designer for content & signals. Designed a context-aware framework for AI-generated content at Pinterest, defining appropriateness based on user intent — enabling inspirational use cases while protecting users in high-stakes, action-oriented contexts.

• Lead designer for Shopping at Pinterest ('22-'24). Led design for company wide shopping efforts, resulting in Pinterest's first $1B+ quarter.

• Lead designer for Shopping at Pinterest

• Defined a feedback mechanism framework, capturing the full spectrum of user signals to inform personalized recommendations — a system that continues to be iterated on today.

The YES was an AI-powered shopping platform (acquired by Pinterest, $30M raised). I led UX design for the core AI shopping experience — including the onboarding taste profile, product recommendation surfaces, and the feedback loops that trained the personalization model on user behavior.

• Designed the app and site from scratch.

• Led all UX design

• Partnered with visual designer and creative team to apply app branding

• Established quick and iterative design process working closely with product and engineering.

• Bonus: Making front-end (React Native, React.js) changes to the site and app in my spare time.

Worked with Polyvore team in an internal incubator program at Yahoo, taking new product concepts from storyboard to MVP in 60-day sprints — 30 days designing and building, 30 days testing and iterating. Conducted user research to validate concepts before committing to build, collaborated cross-functionally with engineers to ship, and iterated based on real user feedback.

Acquired by Yahoo

• Designed features for UGC, community based app that brought passionate users together through digital, affiliate linked collages.

• Influenced and shaped product design to create usable and delightful experiences.

• Built a strong foundation of best practices for onboarding, user generated content creation, and social mechanics.

• Created design deliverables including user scenarios, storyboards, user flows (high level and detailed), wireframes, interactive prototypes, animations, and visual designs to support the entire product development cycle.