• Leading development of direct response ad formats for Advertisement business unit.

• Leading a team aimed at building features which help us understand user preferences to improve relevancy and transparency of ad experience.

• Building an ad experience which adheres to privacy and transparency expectations of users.

• Led development and global launch of Spotify Brand Lift ad format across, achieving 18x increase in response rate (0.4% to 7%).

• Owned end-to-end strategy to enable podcast promotion for growing creators' audiences.

• Launched Promo CTA cards to English-speaking markets across all Owned & Exclusive inventory.

• Rolled out Promo CTA cards across audiobooks to drive broad audiobook genre promotion and awareness.

• Owned the product strategy and roadmap for Spotify's Concerts and Ticketing feature.

• Launched key features such as an in-app messaging campaign to help raise awareness of the Concerts Hub and automated, personalized email campaigns to drive ticket sales for upcoming concerts.

• Led an end-to-end full integration of virtual concerts, allowing artists to list their events during the pandemic when live events were suspended.Automated and personalized email and push notifications to promote awareness of virtual concerts.