• Redesigned path-to-purchase experience that brought in additional revenue

• Redesigned and streamlined digital experience for new product launches that resulted in increased conversion

• Lead the company's user research efforts and trained team members in research best practices

• Helped define and evolve the product design process in the organization

• Mentored junior team members in UX/UI design

• Mentored students on their journey to becoming professional Product Designers

• Conducted 1:1 sessions that aim to strengthen student knowledge of design best practices

• Educated students about user research, UX/UI process, and front-end development