• Shaped AI-powered B2B experiences at Soleda

• Built and optimized frontend, improving chat and workspace interfaces

• Implemented integrations (GA4, Google Sheets, HubSpot, FB Ads) with oAuth

• Designed file selection, date range selector, and AI-generated code display

• Refactored frontend code for better performance and maintainability

• Led branding efforts: logo, fonts, colors, and product messaging

• Enhanced product presentation and user experience through design and research

• Spearheaded a new reading paradigm to lift engagement metric by a record 18%

• Pioneered the buddy mechanic, lifting 7-day conversion by 28% and day-one retention by 13%

• Systematized buddy mechanic, boosting various feature usage by 50%

• Redesigned sign-up flow increasing revenue by $2MM

• Expanded the multi-platform design system

• Led design architecture on next-gen reading platforms

• Led cross-functional brainstorming sessions for feature ideation

• Directed art direction for reading buddy

• Led design critique sessions

• Introduced narrative-driven tutorials to lift engagement

• Led design on a new kid-friendly coding paradigm

• Empowered kids to code & control a physical robot

• Collaborated across pods

• Helped define design tokens for the design system

• Implemented responsive, cross-platform designs in Unity3D

• Led small agile teams to successful app updates

• Led the team that won first place at a company-wide hackathon

• Key designer on over a dozen #1 App Store Hits

• Key designer on flagship app (over 100 million downloads)

• Led product design on revenue-generating avatar system

• Led full visual design from 0-1 on many apps

• Game concept, prototyping, and production

• Helped design games on other pods (Avengers Alliance, Tiny Death Star)

• Implemented responsive, cross-platform designs in Unity3D