• Consulted with clients to develop initial branding strategies, including logo design,

typography, and color schemes, ensuring strong and cohesive visual identities.

• Designed and developed responsive websites, conducting UX research, and implementing

front-end development with continuous improvements based on client feedback.

• Led content creation and social media marketing, leveraging Meta Business Suite to run

data-driven campaigns on Instagram and TikTok, driving engagement and conversions.

• Established a comprehensive design system for Android, encompassing typography, color palette,

iconography and UI components significantly improved design consistency and user experience.

• Redesigned user flow to streamline and simplify the user journey, improving efficiency and enhancing the overall user experience; introduced new features like filter and search functionality to better align with user patterns and optimize interactions.

• Conducted weekly user research through client interviews, creating prototypes, high-fidelity mockups, and A/B testing to gather actionable feedback and refine the user experience of the B2B mobile application.

• Pioneered a mobile-first learning platform based on data-driven insights into mobile usage trends, filling a gap in existing solutions and achieving a 120% increase in learner engagement, exceeding retention goals.

• Created in-house branding for Meta Business Learning, developing a unified design system and delivering high-impact visual assets (logos, icons, colors, typography) for global initiatives, while consulting with stakeholders and maintaining a digital asset library (DAM).

• Designed a diverse learning platform incorporating e-learning layouts, responsive websites, presentation decks, prints, and motion graphics to enhance the learning experience for 80,000+ diverse users.

• Implemented a training course design system and style guide, enhancing learner engagement and

outcomes through effective illustration styles, templates, and layouts.

• Collaborated with content writers and subject matter experts to localize educational content for Korean audiences, resulting in culturally sensitive and effective learning materials.

• Created data visualizations and infographics to transform complex data into clear and engaging narratives, aiding in the understanding and retaining of information for a diverse audience.

• Spearheaded the creation of AT&T Big Data branding, documentation, design process, and motion graphics, resulting in a more cohesive and effective approach to design and branding organization-wide.

• Designed and developed customer-facing applications for Android and iOS platforms to improve drivers' driving habits, which significantly contributed to the success of the Data Quality SaaS applicaiton, utilizing user case scenarios, app structure, wireframing, and prototyping.

• Led the design and development of an impactful concept application providing employee insights, effectively managing the product design process, and receiving commendations from VPs.