• Identified opportunities that integrate into future Salesforce digital experimentation for guiding customers
from prospect to fill sales funnel.
• Collaborated with 2 designers and the Salesforce design team to define concepts, conduct user testing and build high-fidelity interactive prototypes.
• Discovered 3 main insights after conducting a competitive analysis and sharing results within 1 week in Miro.
• Implemented a concept and hypothesis diagram and identified the concept that required the least amount of effort and created the largest amount of positive impact.
• Responsible for improving the accessibility design and visual hierarchy.