Boostable is an advertisement platform which grows marketplaces by helping their sellers advertise online. Boostable provides auto-generated creatives, dynamic audiences, and detailed reporting for Facebook and Twitter ads. Clients include Eventbrite, Bigcommerce, Groupon and OpenSky.

Responsibilities:

• Lead dual-facing design strategy to accommodate both B2B and B2C customers (marketplaces and sellers, respectively).

• Create the corporate identity materials including logo, promotional materials, branding assets and website marketing pages.

• Design mockups and UI/UX designs of seller onboarding flows, seller dashboard, and marketplace dashboard; work closely with product, engineering and marketing to define customer needs and translate into design specs.

• Collaborate with marketplace partners to white label seller dashboards with partners’ design assets, branding guidelines, and aesthetics.

• Produce print and digital marketing materials such as e-books, one-pagers, slide decks, banners, brochures, etc.

Edmodo is a social learning platform for teachers, students, administrators and parents. Edmodo's mission is to connect all learners with the people and resources they need to reach their full potential. In Edmodo's secure environment, teachers and students can collaborate, share content, and use educational apps to augment in-classroom learning. Edmodo has over 50+ MM users.

Responsibilities:

• Designed the dashboard for school district admins, including the analytics and super admin features.

• Created mockups and UI/UX designs of Edmodo Snapshot, the state-wide Common Core test and analytics tool for teachers and district managers.

• Crafted UI/UX designs of Edmodo Connect, the interface that allows users to connect and login with Edmodo to other websites or apps.

• Other projects: new blog design, user avatar creator, user onboarding checklist, and more.

SocialWire is a recommendation engine for product ads. SocialWire helps leading online retailers automate and scale their marketing campaigns on Facebook. SocialWire is funded First Round Capital, SofttechVC and 500 Startups. Clients include Gilt, Living Social, and Shoedazzle.

Responsibilities:

• Develop corporate identity for the company and the look and feel of its products. e.g., color palettes, typography essentials, and marketing materials.

• Designed social personalization widgets and user experiences for e-commerce clients.

• Created design for marketing dashboard that marketers use to scale their product ads and track performance through analytics.

• Designed website, icons, pictograms and presentations.