• Designed and developed responsive websites and native/hybrid mobile apps for clients from various industries using HTML, CSS, JavaScript, WordPress, Java, Kotlin, Swift, React Native, Bubble, Flutterflow, Adalo and other web and mobile technologies

• Optimized websites and apps for SEO, performance, accessibility, security and user experience using tools like Google Analytics, Lighthouse, Firebase and Adobe XD

• Integrated various APIs, databases and cloud services to enhance the functionality and features of the websites and apps

• Conducted user research, usability testing and user feedback analysis to improve the design and functionality of the websites and apps

• Managed projects from conception to deployment using agile methodologies and tools like GitHub, Trello and Slack

• Designed and prototyped user interfaces and user experiences for websites and mobile apps using tools like Adobe XD, Figma, Sketch and InVision

• Collaborated with developers, product managers and clients to create engaging and user-friendly digital solutions that meet the business goals and user needs

• Conducted user research, usability testing and user feedback analysis to improve the design and functionality of the websites and apps

• Followed the latest UI/UX design principles and trends and created design guidelines and documentation

• Managed and grew the online presence and reputation of various brands and businesses on social media platforms like Facebook, Instagram, Twitter and LinkedIn

• Created and executed social media strategies, campaigns and content calendars to increase brand awareness, engagement and conversions

• Designed and implemented email marketing campaigns and newsletters to generate leads, sales and loyalty for various products and services

• Planned and executed paid advertising campaigns on Facebook and Instagram to reach and attract the target audience and achieve the desired results

• Created and optimized landing pages, ad copy and visuals, and managed the ad budget and bids

• Monitored and measured the performance and impact of the social media, email marketing and Facebook and Instagram ads activities using tools like Google Analytics, Mailchimp, Facebook Ads Manager and Pixel