Omaha, Nebraska, United States
• Led the Digital Front Door strategy for web and native apps, established enterprise-wide KPIs and delivered features that improve patient care for a $2.5B academic healthcare system.
• Partnered with patient experience to design a Help Center, to dynamically surface care options, FAQs, and next-best actions based on patient behavior and journey stage.
• Spearheaded the research for Innovation Design Unit collaborating with doctors, nurses and patients to create digitally enabled patients rooms, contributing to improved patient care and provider training.
• Built a multi-channel, accessible (WCAG 2.1) design system in Figma (components and tokens), established governance guidelines and usage protocols, significantly reducing development and QA cycles. [Stack: CSS, Tailwind, JavaScript (React), XML, Swift, JSON]
Supporting NEMed’s internal CMS, continuously shipping improvements to existing design, and innovating new ones.
• Collaborating with marketing, talent acquisition, and engineering to revamp NM Careers; successfully presented research and design to the leadership, ensuring alignment with strategic goals.
• Simplified the website's homepage and information architecture, reducing user time to find care by 14%.