San Francisco, California, United States
Played a crucial part in user acquisition to reach millions of users worldwide. Scaling data platform, ML, and GenAI features to drive global growth:
• Led Pinterest's first GenAI production experiment on user activation and content enrichment, resulting in a significant 20% increase in traffic and a 60% boost in user engagement
• Identified and capitalized on opportunities to enhance the unauth user shopping initiative by building a shopping landing experience that prioritized trending searches, strong shopping intent, and showcased top product offerings. Achieved a 10% in quality sessions improvement and 80% shopping traffic growth.
• Designing and optimizing large-scale machine learning systems, including content ranking systems to spotlight Pinterest's top-tier content. This led to an 15% surge in traffic, 120M boost in WAU and highest content index rate from search engine in Pinterest history
• Designed and developed the Pinterest internal A/B testing experiment framework, which increased 30% engineers' weekly productivity across multiple teams
• Technologies: LLMs (fine-tuning, RAG), Machine Learning (PyTorch, Ray), Python, Scala, Java, SQL, Spark, Kubernetes, Airflow, AWS