At Shopify I’m a Design Lead for two areas:

Growth Mobile, where I create new experiences and streamline current ones to drive adoption of our native app.

Guidance, where I lead the development of a scalable system that provide direction, information and support for merchants at all stages of their business journey.

At Spotify I brought new experiences and partnerships to life for customers, defining a future-looking design strategy for Spotify Premium, alongside my tech, product, business and research counterparts

At Alchemy, I worked most of my time as a Designer on the Personal Finance team at Klarna. Our mission was to give users the ultimate financial control while using the app. We were focused on crafting digital experiences and products that not only gave customers a bird's eye view of their finances, but also armed them with tools that would help them take charge of their spending habits.

As a design leader at NORD DDB, I've played a pivotal role in shaping modern digital brand experiences for some of the world's most recognisable companies. From conceptualisation to execution, I've guided medium and large-scale projects for clients such as Klarna, Samsung, Elgiganten, Oscar Properties, and SVT.

At NORD DDB, they pride themselves on a fully-integrated approach, utilising a team of connected specialists in strategy, design, digital, communication and production to bring brands to life. Our client roster is a veritable who's who of global industry leaders, including McDonald's, Samsung, Klarna, Husqvarna, VW, Elkjöp, Lantmännen, SVT and Willys.