As Head of Design, I built and led Orby’s design team from the ground up — setting the UX vision, elevating design maturity, and creating a culture of excellence. Partnering closely with the CEO, CTO, and product leadership, I defined the design strategy for Orby’s AI-powered automation platform and led the end-to-end design of our product suite. Together, we pioneered new interaction models for human–AI collaboration and enabled a small team to deliver impact at the scale of much larger organizations.

As Lead UX Designer on Amazon Homepage team, drove one of the most significant transformations of the Amazon mobile app homepage in a decade—introducing personalized “Window Display” experiences that inspire discovery, made it effortless to pick up where customers left off, and deeply connected to their interests.

• Set the vision: Reimagined the most valuable real estate on Amazon’s mobile app into dynamic, scrollable windows that feel personal, intriguing, and inspiring for millions of customers worldwide.

• Influenced at scale: Successfully socialized the vision and secured buy-in from Amazon’s e-commerce leadership, navigating the complexities of hundreds of teams owning different parts of the homepage—removing friction and aligning diverse stakeholders.

• Built a scalable framework: Created a unified design system for window displays and horizontal-scroll sections, enabling adoption across teams and ensuring every card and section maintained a consistent look and feel.

• Impact: This redesign redefined Amazon’s homepage as a more engaging and customer-centric entry point, setting a foundation for ongoing innovation across retail experiences.

Drove design innovation for Amazon’s core shopping experiences, re-envisioned the app's Homepage experiences and My Account page experience; built design patterns into Rio Design System such as Action Bar framework, owned designs of mobile-first features such as Cart Preview and iOS/Android home screen widgets.

As the founding designer, led design across AWS Supply Chain Organization to build a lean, nimble, and scalable supply chain management platform that powered AWS’s “infinite” growth. Designed and launched 10+ core products (Sourcing, Ordering, Budgeting, Costing, Payments, etc.) that enabled AWS to design, forecast, procure, manufacture, transport, and deploy server racks at scale.

I built the UX team from 2 to 12 — hiring, coaching, and developing design talent while establishing design processes, team tenets, and best practices. I also drove adoption of customer-centric design in an engineering-led culture, introduced mechanisms like user interviews and CX bar-raising reviews, and created shared design guidelines and component libraries to raise quality, consistency, and efficiency across 20+ products.

As the Head of Design for Elavon's Mobile UX, I led a 5-designer UX team to support Elavon's Point-of-Sale solutions across mobile, tablet, and web platforms. Together, we delivered major initiatives like building a restaurant POS from scratch and expanding product catalog capabilities. I partnered cross-functionally with product and engineering leadership to shape strategy, drive execution, and ensure design quality, while also establishing design standards and scaling a unified component library. Beyond products, I built and coached a high-performing design team, creating an environment where designers could grow and deliver at a consistently high bar.