• Designed solutions for Fretebras, improving truck capacity, safety, and efficiency.
• Led new feature design, driving a 158% increase in completed trips.
• Made data-driven design decisions, aligning with research and business goals.
• Collaborated with product managers to meet organizational objectives.
• Mapped user journeys and aligned design strategies with user needs.
• Created interactive prototypes and conducted usability testing.
• Tracked web and mobile performance efficiency.
• Contributed to design systems and streamlined development with cross-functional teams.
• Facilitated dynamic discussions and co-creation.
• Ensured seamless design plan execution as quality assurance focal point.