Lead the design and evolution of a unified Seller Portal that consolidates eight legacy tools, streamlining seller workflows and reducing auction setup time by 70%. Collaborate with executives, engineering, and product teams to shape the product vision and prioritize features. Drive mobile and desktop design efforts, focusing on key features like multi-marketplace publishing, catalog management, and mobile photo uploads. Conduct usability testing with sellers, iterate quickly based on feedback, and ensure language and workflows align with real user behavior. Mentor and support a growing design team, fostering a strong, collaborative culture.

I founded a donation mobile platform tailored for mosques during the challenging times of Covid-19. I took the concept from ideation to launch by designing the entire mobile app, assembling and leading a dedicated team, and executing a comprehensive development strategy. I personally conducted outreach to mosques, successfully onboarding them to register on the platform for donation collection. In addition to the mobile app, I built an engaging website and developed a portal that empowered mosques to manage their profiles, update prayer times, and share community announcements. This multifaceted initiative not only streamlined the donation process but also fostered stronger community engagement during a critical period.

Redesigned the mobile app experience to boost engagement by 25%, focusing on new food delivery features and smoother order flows. Built an internal tool called Cookbook to help teams manage inventory better and reduce errors. Worked closely with cross-functional partners in a fast-moving startup to launch and iterate quickly based on feedback.

Improved the mobile SDK 4's UI/UX, leading to a better video playback and ad experience for global users. Led a redesign of the dashboard using React, adding features that improved how users built playlists, themes, and reports. Also helped grow the design system to create a more consistent brand experience across all touchpoints.

Redesigned key digital platforms like the Payment and Member Portals, making them easier to use and building more trust with users. Revamped the corporate website, which increased engagement by 50%. Introduced a scalable design system that ensured a consistent, user-friendly experience across the organization.