• Performed extensive post-migration refactoring on a large-scale JavaScript/React/BigCommerce site, resolving API-driven product display errors, improving component reusability, and optimizing SEO/accessibility through audits of legacy alt tags and metadata.

• Owned/executed the company (bilingual, English/French Canadian) blog relaunch, spanning SEO, development, and publishing — driving a 31% increase in organic traffic in 6 months and bringing the brand onto the top of the SERP for frequently searched queries/phrases.

• Converted Figma and Adobe XD designs into responsive HTML, CSS, and JS implementations for English and French Canadian sites, adapting layouts for language differences while ensuring WCAG accessibility and SEO optimization.

• Enhanced a legacy archive app built on TypeScript/Next.js, adding BetterAuth authentication and developing admin interfaces for streamlined content and metadata management.

• Executed a PostgreSQL migration of 2,400+ records, crafting queries to ensure data integrity and accuracy, while integrating with BetterAuth authentication to provide secure, role-based access for administrative users.

• Optimized Shopify Liquid templates by introducing configurable, reusable options that improved template flexibility, accelerated brand partner onboarding, and reduced implementation overhead.

• Executed a complete site redesign, improving visual hierarchy, UI/UX structure, while adding clear calls to action and online booking that increased conversion rates by 42% for desktop and 28% for mobile.