As a lifelong dreamer, I’ve always had a myriad of business and product ideas. Unfortunately, these ideas remain confined to the pages of my notebook. In 2023, I decided to break free from this pattern and embark on a personal challenge: to transform one of my fifty ideas into a tangible business. From that Keystickers was born.

Senior-level individual contributor focused on launching and improving user experience for Personal loans and money movement. As well, as an active contributor to the design system. Designed the user experience and user interface for iOS, Android, and Web platforms.

• Launched Personal Loans Direct experience in late 2023, allowing customers to apply for personal loan directly and making the product more competitive in the marketplace.

• Redesign ACH Transfer experience which improved the discoverability and user experience.

• Design system contributor

Promoted to oversee the design of banking, credit, and money movement products on both native and web platforms. Managed a team of 5 designers, providing creative direction, managing resources, and supporting their career development. Involved in hands-on product design work when necessary.

• Launched Zelle in 2022-2023, allowing customers to transfer money instantly, which had an impact of $3.70 ARPU per TA and a ~7% increase in direct deposit enrollment.

• Redesign the Perks page by improving the discoverability of discounts and offers for customers, while also updating the UI to the new design system.

• Revamped Critique process for the product design team and facilitated weekly sessions.

Collaborated with other design leaders to create Design Principles for the product design team.

Hired as a senior-level individual contributor and managed 3 designers. Provided creative direction, managed resources, and supported career development. Focused on designing banking, credit, and money movement products for native and web platforms.

• Developed and applied a new design system for native and web platforms.

• Launched the Believe Credit Card, Varo's initial credit card and credit-building offering, resulting in an average credit score increase of 42 points for customers who made timely payments for 3 months.

• Platform migration - Provided design support in transferring the banking system from the sponsor bank to Varo's internal systems.