Led the Marketing Web engineering team in strategy and technical direction.

• Designed and implemented a universal localization architecture on a Tailwind / Next.JS / Headless Wordpress stack to support 6+ locales. This system supported translation version management, previews, granular overrides, and experimentation.

• Implemented a next-gen experimentation layer with self service tooling and testing tools for our growth team. This feature set allowed stakeholders to stage and test experiments on staging and "publish" when ready, or "rollback" if necessary.

• Implemented an in-house localization and experimentation-safe templating toolkit to support rapid iteration and self-service page building for our growth and content development team.

• Led architecture and implementation on several experiences like the Country Guides, Blog, Careers, and more.

• Wrote a series of self service technical documents for content writers, marketing, and growth.

• Wrote system design documentation and diagrams for proposed and existing architecture.

• Established a framework for translation requests, communications, and lifecycles.

• Implemented a structured release program with strict quality gates and SLAs, reducing production on-call incidents from 3+ a month to less than 1 per quarter.

Contributed to the Rivian marketing website and owned an internal notifications content management service, deployments and ongoing development.

Maintained a legacy notification content management service. Owned deployments, and supported several teams on the legacy system.

Designed and implemented a next-gen i18n-first notification content management, generation, and template hydration service. This service was based on an a React/Contentful stack. A component library was designed and implemented for a self service approach.

Designed and implemented page-level architecture for select Newsroom and Gearshop pages on Rivian.com.

Produced a variety of documentation including: research, technical approach, system architecture, on-boarding, prod readiness and runbooks.

Cross-project member of the Global Commerce Team. Contributed to the Yahoo Shopping and Yahoo Search projects.

Built and owned features and experiments on the Yahoo Shopping and Yahoo Search projects, including: Yahoo Search Knowledge Graphs and seasonal e-commerce campaign modules.

Developed tools and integrations for operations and editorial teams such as url builders, site directories, analytics and automation tools.