Firsthand has built the first AI-powered Brand Agent platform, transforming the way marketers and publishers engage consumers through their own AI agents, anywhere online.

While most AI applications in marketing and advertising focus on back-office automation and efficiency, Firsthand is focused on front-line consumer engagement. Operating across both owned properties and paid media, Brand Agents make a company’s expertise accessible in real time, adapting to consumers’ interests and guiding them towards the information they need to take action.

Backed by leading investors and built by digital advertising pioneers, Firsthand is shaping the future of consumer engagement.