Leading cross-functional product strategy at Shopify, architecting scalable platform experiences across onboarding, plan tiers, and storefront systems while aligning engineering, business, and executive stakeholders to drive long-term ecosystem impact.

Designed intuitive payroll and compliance workflows at Wagepoint, simplifying complex financial processes and tax requirements into clear, reliable product experiences for small business users and their teams.

Led end-to-end product design at Set Scouter, transforming a service-heavy film location marketplace into a scalable, self-serve platform by redesigning messaging, onboarding, and communication systems, educing operational load and increasing user engagement and deal flow.

Led end-to-end product design for Enbridge’s Energy Savings Platform, redesigning a high-drop-off rebate discovery flow into a renovation-focused experience that increased program access from 5% to over 30% while improving performance and securing enterprise contract renewal.