Queens, New York, United States
• Spearheaded the ideation and design phase of the startup, leading to the innovative concept of CyberCloak, resulting in versatile product lines tailored for consumer markets, public safety, and military applications
• Crafted the first CyberCloak prototype, following engineer guidelines to balance technical specs with design aesthetics for market readiness
• Conducted comprehensive competitive market research using GT-Metrix and SEMrush tools, performing a detailed SWOT analysis to identify strategic opportunities and threats within the techwear industry
• Crafted the GR-iV e-commerce strategy and Shopify site, prioritizing intuitive design and SEO optimization in anticipation of the brand's official launch