Led the design of complex features of AWS Elastic Kubernetes Service (EKS), enhancing customer satisfaction (CSAT) and improving task completion on key workflows, impacting multi-million in revenues. Drove UX metrics program to help the business make user-focused decisions and authored a metrics strategy playbook for the UX team to use on their projects.

Strategy and design of SoFi’s mortgage product. My work involved iterative refinement of an existing product, and reimagining an innovative UX for home loan borrowers.

Led the redesign of AI-assisted Continuous Code Improvement platform. My work helped improve the productivity of some of the best engineering teams in the world including Uber, Salesforce, Instacart, Zendesk, Twilio, and more. We are growing rapidly in US and Europe. Come work with us!

Led the design of AI-powered healthcare marketing/CRM platform. Worked with company founders to establish UX department in the company. Created design system from the ground up, hired and mentored junior designers, conducted user research activities and facilitated cross-functional ideation to build alignment.

Research and design of IoT mobile apps for connected cars and asset trackers. Led the design of T-Mobile’s IoT mobile app for pet tracking. Facilitated user empathy workshop with cross-functional colleagues to ideate strategies for user retention and growth, resulting in shared understanding of customer journey, user lifecycle and tactical roadmap to support it.