Leveraging data science and AI to drive growth across Paypal consumer products. Responsible for audience segmentation, propensity models, measurement frameworks, and test-and-learn strategies.

Responsible for digital marketing strategy and analytics, Mar-tech/Ad-tech, and marketing performance measurement for 8 prepaid brands within Verizon. Manage digital budget spend to maximize ROI across marketing channels – paid search, display ads/programmatic, affiliates, performance marketing, and organic/SEO to maximize customer acquisition. Collaborate with various agencies for an omni-marketing strategy across all channels.

• Spearheaded NPS product strategy roadmap development with the Executive leadership to improve cross-channel experience for both Verizon business and consumer group;

• Implemented product marketing framework based on CX ROI for owned/paid media amplification. Responsible for annual product marketing budget of $10M for working hard campaign (https://www.verizon.com/featured/working-hard/)

• Responsible for managing a team of 12 Product and Program managers for roadmap delivery and CX value realization

• Leading an enterprise wide privacy and security program across all Verizon and brand affiliates

• Developed quantitive AI/ML model for Omni-channel CX measurement through Quality of Experience Score (QES) for channel interactions of 90 million customers. Spearheaded CX product strategy through AI/ML personalized propositions based on real-time QES insights to improve NPS

• Responsible for use-case and product development based on CX insights and analytics. Implemented programs across retail, digital and care channels.

• Conceptualized and implemented the CX ROI model for financial attribution of NPS lift

• Spearheaded personalization data models for targeted propositions for customers in app and web channels. Partnered with engineering and design teams to implement channel orchestration.

• Collaborated with engineering, marketing, credit-risk, fraud prevention and user-experience teams to implement new credit approval product accounting for additional $8 million annual revenue.

• Led a team of 20 senior engineers across 5 point of sale channels to deliver a data security product involving customer sensitive data and payments of 149 million customers.

• Engaged with CIO and tech leadership to strategize on site reliability and contingency plans for Black Friday sales event. Awarded star award for contribution towards analytics and process improvement.

• Developed a Patented No-Code/Low-code product for automating System Testing saving $3M YoY.