• Drove $135M+ in revenue impact by building and scaling PayPal's experimentation platform - delivering 111% DAU growth and 81% MAU growth through feature prioritization, ecosystem integrations, and statistical transparency initiatives that accelerated experiment velocity 3x since 2023.

• Championed a company-wide shift from intuition-led to data first decision making - partnering with product, engineering, data science and executive leaders to embed experimentation into every product launch process, launching enablement programs that onboarded 35 new teams in 18 months and established experiment review cadences that elevated data-driven culture across the organization.

• Architected and led product strategy for PayPal's enterprise-scale self-service experimentation and behavioral analytics platform, directing a cross-functional team of 35+ engineers to deliver infrastructure trusted by 8K+ internal platform users (PMs, engineers, analysts) running experiments that reach 400M+ consumers globally, with 99.9% uptime.

• Saved $5M+ in loss exposure by productizing Multi-Armed Bandit (MAB) experiments to dynamically reallocate traffic toward winning variants, reducing time-to-decision by 70% and replacing manual experiment management with ML-driven optimization.

• Accelerated developer productivity by 90%+ through AI-powered instrumentation agents embedded directly in engineering workflows, reducing manual event tracking setup from days to hours and enabling teams to ship instrumented features without PM dependency.

Architect and guardian of world-class Enterprise solutions that delight CIO's, CFO's and line of business managers. Continually raising the bar on functionality, flow, consistency, usability and simplicity.

Define the product roadmap based on the strategy and vision, manage prioritization and trade-offs among customer experience, supply planning, market messaging and defining operational support.

Researching, analyzing and prioritizing the needs in market, and strategizing product roadmap.

Conceptualizing, and executing the roadmap including operations tasks such as positioning, pricing and Go to Market (GTM). Defining overall 3rd party integration requirements. Defining product integration strategy with and write sustainable and compelling differentiation based on customer needs, competitive analysis, market and technology trends. Engaging and enabling Field/Sales to support sales process and drive the overall customer engagement model.

Solutions Evangelist

Expert at product lifecycle management

Skilled at Go-To-Market activities

Sales Enablement

Customer engagement,

Data lake solutions

SAP Applications

IOT solutions/platforms

Data Transformation

Digital Transformation

• Evaluate large, complex data sets applying advanced quantitative approaches in hypothesis evaluation

• Develop new frameworks, models and processes turning key insights into actionable decisions and business operations;

• Translate business needs into analytics requirements

• Drive business decisions such as partner selection and campaign/creative optimization.

• Web Analytics

• Analysis of various Internet Channels (PS, Affiliates, SEO, Comparison Shopping, Display Adv.)

• Comparing and optimizing Internet Channels (PS, Affiliates, SEO, Comparison Shopping, Display Adv.)

• Execute data validation, data integrity, data profiling, data auditing, and data gap analyses.

• Implementing data cleansing and data improvement initiatives.

• Design and develop processes to validate new data and changes in processes.

• Perform daily monitoring of data load and performing daily checks.

• Developing metrics supporting quality initiatives.

• Managing Data Quality and leading the project for various initiatives.

• Researching and recommending and automating data quality tasks

Working as a Technical Consultant (Contractor) with Apple Inc. I've completed migration of critical reporting applications from legacy system to the Enterprise Data Warehouse.