Works on ads/creative automation

• Works as full stack engineer focus on Ad Creative Optimization.

• One of key drivers to build Advantage+ Creative platform to host all automatic creative transformations features for advertisers to easy adopt with optimized efficiency usage. Grew adoption of this product from 0.4% to 15%.

• Built and led automatic ads creative native and enhancement transformations to increase ads performance for advertisers. Developed the product across entire ads ecosystem by increase eligibility and value of each transformation with product market fit. Build the platform from creation to ranking & delivery.

• Worked as mobile side software engineer cross platforms and IOS (Obj-C++) mainly under FB app: creators org to focus on creator to creator follow connections. (April.2021 - Sept.2021)

• Worked on Ads Developer Growth as a full stack software engineer primary using React.js, Reselect/ Redux, Hack/PHP, Graph API, GraphQL in highly scalable and distributed systems

• Worked as full stack software engineer primary using React.js in Creative Experience team . Focus on providing creative-first and automation-first ads creation products for advertisers in Facebook

• Designed, Developed, Maintained folder structure for Facebook Asset Library which aims to help marketers to have a robust creatives (images/videos) management system within Facebook. The feature is the highlight for the product and helped the product grew from zero to 100k users.

• Work in the one of Ads team responsible for the logic and workflow of variety video/image ads displayed in all Facebook products (Facebook web/app, Instagram feed/stories etc.), with consideration of improving web/mobile user experience, using React.js, PHP, GraphQL, Redis, Zookeeper (distributed configuration service), and Redux in highly scalable and distributed system.

• Work on the front-end development of ads image operations in process of variety image formats (landscape, square, dynamic, carousel etc.) across different Facebook products applying to 5M+ advertiser accounts using ECMAScript 6, single-page application, MVVM

• Built reusable React and JavaScript components in the process of refactoring codebase reduce the usage of 26 similar components to 6 new refactored components and developed new standard Actions and Reducers in Redux

• Unified and Uniformed the entry interfaces for editing and creating ads across Facebook products and implemented appealing UI by new design, simplified and smoothed web application usage

• Cooperated with Instagram team for the instagram ads cropping experience