• Explore AI-driven capabilities within the design process, shaping future-facing design practices

• Develop strategy and lead design for LifeLock.com and acquisition responsive web experiences

• Manage cross-functional team relationships to run A/B tests to increase essential business metrics

• Lead, mentor, and manage day-to-day creative guidance and direction for senior designers

• Oversee design process and ensure project deadlines are met

• Manage relationships with outsourced vendor support and contractors

Results from Growth A/B testing optimizations:

• Increased mobile conversion rate from 2.7% to 4.3%, and desktop conversion rate up by 4% with LifeLock homepage redesign

• Increased mobile conversion rate by 10%, RPV up 15% with LifeLock homepage hero carousel optimization

• Develop strategy and lead design for Norton.com and LifeLock.com responsive web experience

• Manage cross-functional team relationships to create wholistic web experiences that increase essential business metrics

• Lead, mentor, and manage day-to-day creative guidance and direction for junior designers

• Oversee design process and ensure project deadlines are met

• Manage relationships with outsourced vendor support and contractors

Results from Growth A/B testing optimizations:

• Increased mobile conversion rate by 15%, desktop by 4%

(optimized mobile friendly plan chart)

• Increased click through rate by 6%, overall conversion rate by 4%

(provided relevant homepage message/image)

• Create and lead design for Norton.com and LifeLock.com responsive web experiences

• Manage cross-functional team relationships to run A/B tests to increase essential business metrics

• Produce product design experience for home grown CMS

• Manage relationships with outsourced vendor support and contractors

• Lead, mentor, and manage day-to-day creative guidance and direction for junior designers

Results from Growth A/B testing optimizations:

• Increased bookings by 8.3%

• Increased annual take rate by 47%

• Increased revenue per visitors by 12%

• Increased average order value by 12%

• Conceive and design experience for high quality hair products

• Responsible for mobile web, mobile app (iOS), and responsive designs

(This includes owning the funnel and ensuring all web content support all platforms and devices)

• Manage the conception, approval, QA, and launch of all design elements with SCRUM methodology

• Manage outside consultants approving and overseeing work implemented for SaaS/e-commerce designs

• Partner with engineering team to resolve issues related to creativity and functionality

• Responsible for usability testing: Usertesting.com and Optimizely

• Own all ancillary design projects: Refer a Friend, My Account, and reduce churn product features

Results from Growth A/B testing optimizations:

• Increased 23% more visitors down the funnel on landing pages

• Increased revenue per visitors by 2%

• Increased revenue by 1.4% with mobile checkout redesign

• Produced presentation designs for “New Trends of Startup Business” conference

• Presentation voted #2 of 50 during annual global meetup held in Germany