Chennai, Tamil Nadu, India
Building a B2B financial wellness platform that empowers corporate employees to maximize tax savings while enjoying additional benefits. The platform features "De’Tax" (RuPay & Visa) cards for seamless spending and saving, along with a user-friendly mobile app and a corporate dashboard for efficiently managing FBA, claims, and employee rewards.
Developed a comprehensive mobile platform for iOS and Android, integrating multiple sub-apps focused on tax optimization, expense management, insurance, retirement planning, wealth investment, employee gifting, and rewards.
Structured an advanced web-based admin platform to oversee and manage employee funds, ensuring seamless control and monitoring.
Redesigned the existing website with a fresh, modern look that aligns with the platform’s products and features, making it visually appealing, highly intuitive, and in line with the latest design trends.
Created an engaging package design for delivering the physical card to customers, enhancing the unboxing experience. Additionally, collaborated with the marketing team to produce compelling social media content, including videos, posters, event banners, invites, and strategic campaign materials.
Designed an intuitive user interface and experience for a Generative AI model, enabling financial-related queries and support for Ncash products.
Optimized features with structured UI plans and Lottie-based animations.
Utilized no-code tools (Anima, Locofy) to generate responsive React/React Native code, cutting front-end effort by 70%.