Driving design strategy and experience architecture for the next generation of AI-powered media on Meta wearables.

Led high-priority innovation projects focused on creating new social experiences that bring people closer together, including modernizing the Facebook Feed and Threads growth.

Designed cohesive systems and intuitive patterns to unify and elevate the Facebook experience across surfaces for 3B+ users.

Lead designer for mobile team and launched the app 0-to-1, enabling homeowners to receive live AR-powered video support for home appliances.

Led end-to-end mobile experience—from user research and flows to visual design and handoff.

Launched a key two-way video feature that allowed agents to see the customer’s camera feed, creating a more personal and connected support experience.

Collaborated cross-functionally to ship thoughtful, high-impact features that improved customer satisfaction and engagement.

Led end-to-end product design for 3 AI/IoT-powered supply chain applications across desktop, mobile, and web platforms.

Designed and launched an AI-driven ‘Pallet Detection’ app using deep learning (TensorFlow) in close collaboration with data scientists.

Created intuitive interfaces that translated complex tech into seamless user experiences, boosting usability and product clarity.

Delivered 65% performance improvement and achieved 95% user satisfaction post-launch.

Served as the company’s first UX Architect, leading design strategy through qualitative research, user testing, and iteration.