Leading design for new verticals in the retail industry, driving end-to-end experience mapping and partner integrations with companies like Samsung, Midea, and Moen.

Partnering cross-functionally with product, engineering, research, data science, and go-to-market teams to define strategy and drive execution from discovery through delivery for 0 to 1 initiatives.

Designed and delivered scalable solutions that enhanced the early customer journey and improved activation and adoption through optimized in-app flows and targeted growth campaigns.

Supported PayPal’s growth at global scale by shaping cohesive web and app experiences across the Early Life Growth and Onboarding teams.

Owned the end-to-end customer communications experience for transactions and order fulfillment, supporting over 600 million messages sent annually.

Created service blueprints and user personas for a new platform connecting professional contractors with skilled tradespeople, aligning cross-functional teams around user needs.

Led the design critique series for the Austin office and mentored a junior designer through the

apprenticeship program, providing guidance on design process, craft, and career growth.

Owned the end-to-end experience for an industrial-grade 3D printer and its accompanying 3D printing subscription service, from concept through launch.

Defined machine behavior and acted as a subject matter expert, ensuring alignment between user needs and system capabilities.

Created cross-functional design requirements across mechanical, firmware, electrical, UI, and industrial design disciplines.

Created hardware and digital prototypes and conducted usability testing to validate concepts and inform iterative improvements.