Leading service design for projects focused on platform integrity across Spotify’s music, podcast, and audiobook verticals. Partnering with teams across Ads, Monetization, Legal, Licensing, Content Protection, Engineering, and Design to define problem spaces, deliver insights, and shape both 0→1 and 1→100 product and service strategies.

• Led business transformation projects by facilitating cross-functional collaboration during major acquisitions and service consolidations (100 to 1).

• Spearheaded service design initiatives across Music and Audiobook Verticals, collaborating with Licensing, Product, Finance, and Editorial teams to launch and scale partner facing tools such as Spotify for Authors, Spotify for Publishers, Spotify for Creators, and Spotify for Music Providers.

• Led the Service Design Guild, driving thought leadership, mentorship, and cross-functional collaboration to elevate service design across Spotify’s ecosystem.

Teaching Mapping & Visualization in the MFA in Design for Social Innovation program, developing future designers’ ability to think systematically and apply systems-based approaches to social challenges through mapping and information architecture.

• Led brand research and storytelling strategies for clients including National Geographic

and the Bill & Melinda Gates Foundation.

• Collaborated with experts in behavioral science, economics, and communications to

design, test, and launch an incubator supporting 28 national nonprofits that are alleviating

poverty through narrative change.

Built frameworks that enable shifts in perceptions, behaviors, and policies by engaging 120+ stakeholders, translating qualitative insights into effective campaign strategies.