• Drive the design and innovation of AI-powered experiences at PayPal.

• Craft solutions that deliver seamless value and effortless usability to millions of users worldwide.

• Collaborate with cross-functional teams to enhance user experience and product functionality.

As the Head of Experience Design Consultant for Majid Al Futtaim, my responsibility was to foster a design-led culture within our in-house studio that would become so contagious that all other internal businesses would aspire to adopt not only our culture but also our design-led approach.

In this role, I was entrusted with the task of recruiting the finest talent from around the world to create a fantasy-like studio capable of delivering best-in-class experience design for the diverse range of businesses in the ecosystem.

As the head of the Miami office and design director at Fantasy, I was responsible for overseeing a dynamic team of professionals and managing all accounts, including renowned brands like Royal Caribbean and EA Sports, among others.

Our focus at Fantasy is on delivering world-class products, achieved through strategic partnerships with pioneering brands. My role goes beyond just leadership; I am hands-on in collaborating with organizations to conceptualize, design, and bring to life innovative digital products, services, and experiences that will shape the landscape of tomorrow. We are driven by a passion for pushing the boundaries of creativity and technology, ensuring that each project we undertake leaves a lasting impact.

By nurturing and empowering our talented team, we are committed to staying at the forefront of design and development, consistently exceeding client expectations and setting new industry standards. At Fantasy, we are not only shaping the present but also contributing to building a future where imagination and innovation know no limits.

At the core of my expertise lies the ability to ideate, collaborate, design, lead, and meticulously test experience design projects. These projects are specifically geared towards addressing significant challenges faced by Fortune 500 companies.

With a passion for innovation and a relentless pursuit of excellence, I spearhead these initiatives, ensuring that our solutions are not only creative and visionary but also practical and effective. Through seamless collaboration with cross-functional teams, we harness diverse perspectives to craft solutions that surpass expectations and deliver exceptional value.

By combining cutting-edge design methodologies with user-centric principles, we consistently strive to deliver experiences that resonate deeply with the target audience. Our approach is grounded in thorough testing and refinement, ensuring that the end result is not just visually stunning but also functional and problem-solving. In a constantly evolving business landscape, my commitment remains steadfast in providing Fortune 500 companies with transformative experience design projects that drive growth, enhance brand equity, and set new industry benchmarks.

In my role as the Brand Experience Creative Director at Nike, I have the privilege of spearheading projects that center around immersive digital experiences seamlessly blending the physical and digital realms.

My passion lies in pushing the boundaries of creativity and technology, ensuring that each project we undertake for Nike is nothing short of extraordinary. By fusing the tangible and digital worlds, we create captivating experiences that captivate and engage audiences in unprecedented ways.

With a talented team of creative minds, we work tirelessly to bring the brand's vision to life, infusing innovation and storytelling into every aspect of our work. By leveraging cutting-edge technologies and design thinking, we continuously strive to leave a lasting impact on Nike's customers, fostering deeper connections between the brand and its audience.

As the Brand Experience Creative Director, I am dedicated to upholding Nike's reputation as a pioneer in the industry, elevating the brand's identity and shaping the future of digital engagement. Together, we embark on an exciting journey, blending artistry and technology to create remarkable experiences that resonate with people on a profound level.