Designed an interactive prototype for a hospital patient program Smart TV app. Led User Research, gathered and prioritized product and user requirements, ensuring the product supported the client’s overall strategy and goals. Strategized project roadmap, increasing team efficiency by 25%.

Project Link: https://www.gwendolendesign.com/art-cart

Conducted 6 user interviews to improve learner experience given constraints of existing learning tech product. Designed product design principles workshop with leadership team, resulting in alignment on clear direction. Analyzed survey feedback and summarized findings in actionable steps to leadership, increasing leadership communication by 25%.

Directed user on-boarding, experience design, profile automation, testing, and implementation with the founding team. Conducted new user outreach in order to ensure positive user experience, resulting in 50% increase in user engagement. Engaged with prospective users, contributing to 12% week-over-week user growth.