Greater New York City Area
Creatied user-centric digital products to drive subscription growth at The New York Times.
As a product manager, I worked to understand the vision, design and execution of a product throughout the entire product life-cycle. This includes devising analytical modeling to determine product market fit, delivering requirements and mocking up wireframes, working with the development teams and marketing teams to ship the product.
I also looked at ways to improve our registration and account creation experience, our payflow experience, and our relationships with external partnerships.
Throughout the course of my work at the Times I have been:
• the product lead for the NYTimes B2B Business, one of our fastest growing segments
• the product lead for our EDU Business focusing on our younger audiences
• the product lead for our Home Delivery business, our segment with some of our most loyal subscribers and a major source of company revenue
I was also in Matter's 20-week media entrepreneurship accelerator program where we use human-centered, prototype-driven design to take an entrepreneurial approach to problem-solving at NYTimes.
Projects Include:
Building the NYTimes Paywall, Implementing Social Sign On, Launching Times Insider, Creating 0->1 Products for the K-12 as well as Higher-Ed Audience ( The Learning Network and NYTimesinEducation), Launching our Subscriber Events Platform, Revamping our Customer Care/Help Experience