PM on Venmo Credit Card

• Designed and launched multiple commercial offerings like subscription model, creator-led packages as the demand side PM of TTCX (TikTok Creative Exchange), a marketplace that connects advertisers and 3rd party creative agencies, doubled platform revenue penetration over entire TikTok ads revenue

• Increased advertiser satisfaction rate by 33% through upgrading platform user experience by prioritizing backlog requests and launching multiple iterations including brief updates and order flow optimizations,

• Led collaboration across a global team of 40+ PMM, Operation, Design and Engineering to expand TTCX from North America to regional markets (EU, LATAM, APAC, Middle East) through a globalized product framework with flexibility for localization, reduced package launch development time from 60+ days to 5 days

• Led the end-to-end metric update of ads impression definition to align with MRC industry standards as measurement PoC, through working with frontend client (iOS & Android), ads delivery, ad log, data service, billing and reporting team, and launched A/B test to understand its impact to the entire platform with comprehensive data analysis ahead of metric rollout

• Strengthened brand measurement capability by testing and launching multiple ads format supported by 3rd party viewability verification (Moat,DoubleVerify, IAS)

• Championed organizational culture through building an internal bot as a side project to help colleagues make connections and foster relationship within workplace, reaching 200+ participation on a weekly basis

• Tripled user engagement time and doubled monthly active users on consumer facing CHEF iQ APP by defining feature requirements that elevated user experience including redesigning homepage, building social sharing, polishing on-boarding flow, and improving search functionalities.

• Owned the product roadmap for IoT Smart Cooker by gathering customer feedback, managing product backlog lists, and prioritizing initiatives based on business requirements and return on investment, leading to a 10X sales increase.

• Led and managed a cross-functional team of 20+ software, firmware, hardware, design, marketing, sales, content, and customer service team members launching the MVP of IoT Smart Thermometer.

• Improved internal efficiency by defining product management protocols & processes, promoting cross-department communication, and leading the transformation to a product-centered culture as the 2nd PM within the company.

• Founded and led company culture committee to improve employee engagement through hosting panel talks, virtual activities, and a pair buddy program.

** CHEF iQ (chefiq.com) is the next generation IoT smart kitchen brand to provide an interconnected cooking experience through software and hardware offerings. CHEF iQ Smart Cooker and Smart Thermometer are our first and second product which can be seamlessly paired with the CHEF iQ APP (downloadable from App Store & Google Play Store).

• Conducted 12 in-depth customer interviews to identify potential user needs, and designed features for an AI-enhanced bedtime storytelling product targeting children from 3 to 6 years old within Microsoft social AI chatbot platform.

• Partnered with the engineering team to implement interactive story elements and scaled content generation by automating the incorporation of sound effects, increasing the satisfaction rate to 95%.

• Developed and delivered a data analysis report comparing key metrics of user acquisition, engagement, retention, and performance of 2 product versions to inform strategic product decision making and major product improvements.

• Implemented a song guessing game for the Microsoft social chatbot which triggered 300,00+ unique interactions in a week

• Extracted 1,000+ cases of inaccurate price estimation for riding services using SQL and analyzed 100 biased cases to identify and classify 22 reasons, including human errors and algorithm inaccuracies, leading to passenger price estimation biases.

• Recommended experience improvements to resolve user pain points through model iterations and user instructions, guiding strategic decision making on new feature development.

• Created a flow chart to streamline the automation of future case analysis processes to maximize efficiency.