M365 Copilot onboarding design.

• Responsible for Mortgage Domain redesign, including UI optimization, design system building.

• Worked closely with Creative Director and PM regarding design operation for the design team. Organized design and collaboration process, built playbook for team to improve working efficiency.

• Led the end-to-end in-app voting experience design from ideation to launch, achieved 33% average Daily Active Users (DAU) growth and 6% retention rate increment.

• Worked cross-functionally with Operation team and Growth team to redesign the Discovery feature, delivered new interaction flows and interactive prototypes, improved session length by 60% and retention rate by 6%.

• Partnered with PMs, Engineers, and Data Analysts to understand technical requirements and formulate product strategies, iterated design concepts with Researchers to understand user insights, evaluate prototypes, and iterate design concepts.

• Worked with Boston Consulting Group to redesign the dashboard, helped the clients track and understand the digital transformation process.

• Led the data visualization design, delivered the visual design specs with the dashboard design.

• Designed and delivered an app for food ordering experience, participated in user research such as in-lab moderated user interviews, delivered storyboards based on research findings, and iteratively shipped the new ordering system design. The product successfully launched in late 2017.

• Designed and delivered the content management backstage system conducted user research and iteratively designed the user flow and interface based on qualitative user feedback. The new system helped drop the average service time to 50% per monitored case.

• Collaborated with Eng team, Data Analytics team to design and ship the group-buying experience in the mobile app which achieved 37k monthly user acquisition after launch.