Leading Ads Monetization Engineering efforts in APAC. I specialize in closing last-mile product gaps by shipping code across the full Ad stack to meet market-specific needs.

• Engineered a new attribution logic for Snap Shopping Ads by classifying ad interactions as engaged clicks, driving a double-digit uplift in lower-funnel MMP attribution globally.

• Architected GCP Cloud Run solutions to ingest and transform multi-million product catalogs into Snap-compatible formats, streamlining regional Shopping Ad launches.

• Developed Apache Airflow DAGs and MCP AI Agents to automate Custom Ad Targeting, enabling Sales and cross-functional teams to deploy bespoke audience solutions at scale.

• Expanded the Snap Public Profile API(https://developers.snap.com/api/marketing-api/Public-Profile-API/Introduction) by engineering core features for Affiliate Link Stats tracking and Spotlight link integration, directly enabling Creator Affiliate Marketing capabilities within the India market.

Worked as part of GTech to implement technical solutions for the world’s largest advertisers

• Utilized large language models (LLMs) to analyze massive datasets of advertiser images and strategically link them to corresponding Google Search campaigns, ensuring maximum reach and relevance.

• Employed vector embeddings to create intelligent keyword groupings based on semantic similarity. This enabled a shift towards broad match keyword strategies, improving campaign efficiency.

• Made significant performance enhancements to the GCP products powering Google's Travel Trend Website destinationinsights.withgoogle.com.

Worked as part of the Private Wealth Management division to automate trade booking from order management systems

Technologies used: Java, Spring Boot, Oracle DB, Kafka

Adyen is the technology company reinventing payments for the global economy and delivers frictionless payments across online, mobile, and in-store. Customers include Facebook, Uber, Grab, Netflix, Spotify, L’Oreal etc

Worked as part of APAC technology team to expand the APAC product offering by integrating with local payment methods and acquirers.

Technologies Used: Java, Postgres DB, Struts, In house Kafka like streaming solution

• Worked as the sole developer responsible for developing a diagnostic plugin framework for Envision Manager, a software suite used for managing Philips Dynalite lighting control system.

• The tool has been deployed as a part of the Dynalite setup for Stamford City Hall, a major luxury hotel group in Singapore.