Menlo Park, California, United States
• Built and operated backend systems processing millions of real‑time campaign events with 99.99% uptime.
• Introduced automated QA pipelines and validation, reducing defects by 35% and accelerating release cycles by 20%.
• Designed alternative onboarding architectures and an automated archival pipeline that retired 100K+ inactive campaigns, improving data hygiene 40% and cutting storage costs 15%.
• Partnered with cross‑functional teams to launch targeted outreach emails and refine path‑decision logic, reducing campaign launch lead time 20%.
• Developed rich audience‑builder tools using React, Hack/Hacklang and GraphQL.
• Led integration of the first ML‑driven recommendations model, driving a +1.2% lift in long‑term growth rate and +6.2% campaign engagement.
