• conducted marketing research and analysis.

• focused on the B2B services, provided design services(online stores, payment services, products display and company profiles).

• joined design sprints and applied them into products.

• understood the clients/ users’s needs and solved the pain points.

• created user friendly and responsive interfaces for website, iPad and mobile.

• promoted design campaigns and solutions.

• hold the design meetings and weekly updates with CEO and teams.

• excellent in Wordpress and square space.

• enhanced SEO and improved the visibility.

• successfully launched products:

https://www.linkedin.com/redir/general-malware-page?url=www%2eyiwuyimei%2ecom

www.tubecrafters.cn

https://www.linkedin.com/redir/general-malware-page?url=www%2earomapak%2ecn

www.meijiabag.cn

www.packwoves.cn

www.packwolves.cn

www.yuenengpower.cn

• Utilized various manual and digital tools to create compelling, accessible, and culturally diverse visual content, including graphics, diagrams, illustrations, videos, motion graphics, photographs, and iconography.

• Collaborated with the creative team and project leads to develop design concepts, create mockups, and revise concepts upon request.

• Led the redesign of the dashboard to improve user engagement and satisfaction.

• Conducted business goals and developed personas to inform design decisions.

• Produced captivating motion graphics for the company's website and promotional materials, enhancing visual appeal and user engagement.

• Converted research findings into personas and developed information architecture.

• Designed a click-through prototype with Figma for user testing.

• Identified stakeholder and customer needs to establish the right product

experiences.

• Collaborated with cross-functional teams to brainstorm and ideate design

solutions.

• Utilized various manual and digital tools to create engaging visual content, ensuring

accessibility and cultural diversity.

• Created graphical user interfaces for technological products.

• Gathered research, defined and built UX experiences to improve products.

• Conducted user interviews and usability studies to gain insights for design

improvements.

• Worked closely with developers to ensure seamless integration of design and

functionality.

• Presented design concepts and solutions to stakeholders and clients.

• Provided concepts and sketches for the Disney princess brand, working closely with

licensors.

• Followed the licensor’s style guides and applied them to the products.

• Led idea generation and development, preparing idea sketches.

• Conducted analysis of the client's needs and presented competitor product

analysis.

• Cooperated with different departments, problem-solving in different phases of

production.

• Reviewed product features and communicated well with the design team and

leadership.

• Collaborated with marketing teams to create promotional materials and

packaging designs.

• Collaborated with the design team to ensure collateral is produced as envisioned

and on brand, considering factors such as color, size, font, paper quality, and

cross-platform compatibility.