• Collaborated with early-stage startups and small businesses to define product vision, user flows, and UI for MVPs.

• Conducted UX audits and delivered actionable redesign proposals, reducing bounce rates by up to 25%.

• Led usability testing and implemented data-informed improvements, achieving 83.2% user approval rate for future use.

• Designed an intuitive web and mobile UI for a grocery delivery platform, improving iteration speed by 20% through

efficient prototyping in Figma.

• Conducted A/B testing and user research to validate interface changes, increasing task success rate by 18%.

• Led usability testing and implemented data-informed improvements, achieving 83.2% user approval rate for future

use.

• Increased customer loyalty with an NPS of 74.9%, surpassing industry benchmarks.

• Collaborated with cross-functional teams (PMs, QA, Engineers) to align design with product goals and timelines.

• Drove end-to-end UX/UI development for multiple applications, contributing to a 30% increase in feature

innovation through bi-weekly design sprints.

• Conducted 50+ usability tests and interviews, leading to a 40% drop in user-reported issues.

• Designed adaptive user experiences based on behavioral segmentation and personas.

• Increased user satisfaction by over 60% via iterative, data-informed design solutions.

• Maintained a scalable design system, reducing design inconsistencies and development time by 25%.