Partnered with engineering, product, editorial, research and design systems team to develop GoodRx’s first long-form health and wellness content experience GoodRx Health.

Led design strategy and advocated for the best reader experience on all new health templates while adhering to various design systems and brand guidelines to ensure consistency across products.

Collaborated with engineers to deliver quality launches for the best user experience across all responsive breakpoints.

Defined and drove brand vision for Verywell—one of the top five leading digital health publishers today.

Spearheaded design for all asset creation including site templates, homepage experiences, tools, style guidelines, awards programs, social media assets / newsletters, podcasts, and more to continually evolve user experience for Verywell family of brands.

Established and executed atomic design principles to facilitate the scaling of design system efficiency.

Managed workflow and productivity of design team and provide coaching/mentorship to junior staff.

Originated the visual identity, art direction, and site experience of Dotdash’s first health brand Verywell, which served as the model for over 15 subsequent domain launches across tech, finance, home, food, beauty, and travel.

Implemented and managed a company-wide workflow shift from waterfall to collaborative agile methods.

Introduced and scaled the use of brand discovery decks to expedite redesign processes for Dotdash's brands and internal platforms and systems.

Conceptualized design for online and mobile interactions for both navigation and search.

Evolved the overall shopping experience resulting in an increase in company sales.

Led processes from concept to completion all the while setting best practices for efficiency with new design templates.