Built new features and maintained the e-commerce side of the web application. Designed and implemented new internal tools to support the content side of the product. User flow build-outs including search, shop galleries, checkout, pricing, coupons, payments, subscriptions, account management, and dynamic site messaging. Integrated analytics to track user's interaction within the platform. Incorporated A/B testing to measure new feature performance.

Planned, built, tested, and delivered a custom CMS web application marketed towards media buying solutions. Built highly performant and scalable software systems. Led a team of engineers by managing projects, deadlines, and deliverables. Discussed, researched, tested, and implemented UX/UI best practices.