• Designed and directed the Marketing Campaigns Platform using Elixir (Phoenix), RabbitMQ, and Oban for distributed job processing. Automated campaign delivery and analytics, saving $12K+ annually and driving a 10% lift in restaurant revenue.

• Architected and launched Zuppler Loyalty 2.0, a full-stack platform powered by Elixir, Phoenix, ReactJS, TypeScript, and PostgreSQL. Achieved 5× growth in loyalty transactions and cut maintenance overhead by 75% through modular architecture and background job orchestration with Oban.

• Revamped the company’s discount infrastructure by delivering Discounts 2.0, a rules driven promotions engine built with Elixir contexts, Ecto transactions, and GraphQL APIs. Adopted by 90% of restaurant partners, supporting thousands of daily transactions.

• Implemented passwordless login using Elixir (Phoenix) and WebAuthn, enabling 10K+ users to authenticate via phone number or Touch ID. Reduced login friction, improved security, and increased daily active usage.

• Engineered and optimized advanced retention and analytics pipelines with PostgreSQL, complex Ecto queries, and React-based dashboards, providing insights beyond existing reporting capabilities.

• Partnered cross-functionally with product, QA, and DevOps teams to plan, review, and deploy features through Agile sprints, CI/CD pipelines (CircleCI, Docker, AWS), and performance benchmarking.

• Modernized the internal Customer Service Application using ReactJS, TypeScript, and Context APIs, cutting maintenance time by 40% and enabling the support team to process 1K+ service requests/month with faster turnaround.

• Delivered the OrderZupp mobile app (iOS & Android) using React Native, replacing a fragile legacy Java application. Self-taught React Native and shipped the production-ready app in 6 months; it has since supported 10K+ weekly orders across mobile and tablet devices with 99.9% uptime.

• Developed and deployed Zuppler’s first in-house Loyalty Platform using Elixir (Phoenix), PostgreSQL, and ReactJS, covering everything from database design to UI/UX. Increased customer retention by 25% and helped onboard 100+ restaurants within 6 months.

• Reengineered the Elixir-based loyalty integration framework, improving modularity and maintainability. Reduced senior developer workload by 30% and streamlined onboarding for 10+ new loyalty partners.

• Conducted 402+ mentoring sessions with 250+ 5-star reviews, helping developers and teams across the globe.

• Specialized in debugging complex issues across Elixir, React, TypeScript, SQL, React Native, and GitHub, providing quick and effective solutions.

• Assisted with product development, code reviews, solution architecture, and interview preparation, enabling mentees to deliver better software faster.

• Consistently praised for exceptional debugging skills, clear communication, and the ability to simplify complex problems, empowering mentees to solve issues independently.

• Founded an Elixir and Functional Programming meetup to build a local community, foster collaboration, and raise awareness in an area with limited functional programming presence.

• Organized and hosted meetups, delivering talks on Elixir basics and functional programming principles, helping participants kickstart their Elixir journey.