• Owned the end-to-end design and delivery of Veiled’s Product Lifecycle Management and Warehouse Management platforms, supporting design, manufacturing, quality control, and fulfillment across the full ecommerce operation

• Designed and launched software workflows covering tech packs, sample iterations, measurement matrices, exceptions, PP approvals, purchase orders, SKUs, barcodes, inbound receiving, and inventory readiness

• Built the system of record used daily by fashion designers, sourcing, and warehouse teams to manage product development and production status

• Translated complex real-world fashion and logistics processes into intuitive, low-error software used to ship live collections

• Partnered with engineering to bring the platforms from concept to production while maintaining product vision, UX quality, and workflow integrity

• Increased visibility into product and inventory status, reducing production delays, labeling errors, and warehouse discrepancies

• Designed and shipped a Shopify-based sales and inventory analytics tool used to filter, analyze, and visualize ecommerce performance across products and collections

• Built a data pipeline that connected Shopify data to visualization and reporting tools, enabling merchandising and operations teams to make faster, data informed decisions

• Worked with engineering, merchandising, and operations teams to translate business questions into usable dashboards and product insights

• Created UX flows that allowed non-technical users to explore sales trends, identify underperforming SKUs, and inform buying and production strategies

My clients' industries include fitness centers and sports, and b2b services:

• Conducted go-to-market research for the early stages of startups to create a personalized campaign.

• Design advertisements, social media content, and visuals that engage a target audience.

• Advise clients on favorable online marketing strategies and implementing them.

• Presented monthly campaign deliverables for social media engagement and customer growth.

• Mentor students through the steps of developing a startup (ideation phase, market research, competitive analysis, business model strategy, etc.)

• Developed a pre-seed startup business model for a pitch competition.

• Designed an MVP AI app that suggested activities based on the user's interests and geolocation.